Website Company Vs Digital Agency - “It’s the difference between what you want and what you need.”
No this isn’t a tiresome parent telling their irksome teenager that they can’t have a motorbike or go to Glastonbury. This is the difference between what brand owners perceive their target audience type into Google when searching for their product or service, versus what their target audience actually types in.
For instance, a brand manager who is responsible for a soft drink FMCG category might want their website to appear on the first page of Google when “soft drink” is typed into the search engine. This can be done and is all well and good. But in reality nobody actually types in “soft drink”. They type in 7 Up, or kia-ora or ubuntu-cola.
Another example is a well-known OTC medicine that is for the relief of "nausea and heavy bloated stomachs". It is also universaly known as a fantastic hangover cure. Sadly, the pharmaceutical company in question cannot target people that type "hangover cure" into Google every month (of which there are literally thousands) with lots of content on their website on hangovers. That would be immoral and against their code of practise. So they are left with the people who type in "heavy bloated stomach" - of which there are very few.
This is also relevant for this very website. There are plenty of people who type in the phrase “digital agency”. But there are also plenty who type in “website company”. And, as our good friend, who owns a website company that is one of the UK’s newest and hottest, recently reminded us - that is not to be ignored.
So just by reading this story you are helping us target people who type "website company" into search engines. The question is now, how can we help you find a website company (getting it yet?) or digital copywriter that will help you get not just what you want, but also what you need.