In generic terms the digital advertising market is split into two camps; pay-per-click (PPC, predominantly through Google) and display (including affiliates).
PPC is relatively easy to setup but time-consuming to manage. Therefore agencies often do not give the required focus to maximise its potential.
Display advertising has its own terminology (squeezebacks, uber-banners, skyscrapers etc) which should not detract from the traditional concept of advertising - grabbing someone’s attention and making them do something as a result.
Unfortunately as online advertising is just a commodity to be sold as before, but in a new world that operates with subtle but important differences, the advice given may not always be the best. We can help you find the best agency to fits your needs.