During the 2005 terrorist attacks on London's tube, trapped passengers stealthily snapped photos with their mobile phones and wirelessly uploaded them to Yahoo!'s photo-sharing website Flickr. Within minutes they were posted on Yahoo!'s news sites. Hot off the press just isn't fast enough anymore.
Source: Watch This, Listen Up, Click Here (p.45) - David Verklin & Bernice Kanner. Published by Wiley
Despite their alleged contempt for advertising, mobile phone users are far likelier than the general public to act on it. Response rates are 4 to 10 percent compared with less than 1 percent for direct mailing or advertising.
Source: Watch This, Listen Up, Click Here (p.160) - David Verklin & Bernice Kanner. Published by Wiley