Never before has having a well defined digital strategy been more important. The days of putting a website up for the sake of it are so long gone, they are neolithic. And with everything being 2.0 this and 2.0 that, the playing field has never been so broad, yet strangely so, err, connected.
Developing excellent digital strategies requires a combination of imagination, creativity, knowledge of the technology and an up to date view of the market.
Digital strategy in turn leads to digital planning, which as a discipline, is just like it always was but with much more to get your head round. And although everything is now trackeable it doesn't necessarily get any easier as there is conversely more jelly to try and nail to the wall.
So, before writing a brief or even getting excited about what a new digital project might deliver, rigorously develop your strategy and don't be afraid to ask for help!