The reason digital has proved such a revolution is that it has empowered the consumer and created a true two-way conversation. It’s about the consumer interacting with brands how they want to and when they want to, not on the brand’s terms. A beautifully captured video screen grab of a cursor clicking through a site, or a few posed examples of people using an experimental mobile application may look impressive - but what does it tell you about how they really performed, what they were really like to use or how original they really were?

At DASi, we firmly believe that the only way to really know the digital market fully is to immerse yourself in it. So we have. We meet agencies on a daily basis, and use our unique agency mapping technique which allows us to work with the agencies, and truly understand their businesses. We do all of this so that when you need an agency, we’re able to provide a service based on the type of knowledge the humble showreel simply cannot deliver.