Keeping up with the pace of technical development in this industry is a significant challenge for even those who's day job it is. So knowing your AJAX from your Ruby on Rails from your Silverlight is a pretty tall order.
And what of the recent push again on mobile wireless web? What is Google up to with it's Universal Search algorithms?
It may all seem like gobbledegook, but the point is some UK digital agencies are capitalising on the new technologies over others who are struggling to wrestle themselves free from the technologies they are comfortable with.
Who has just developed the UK's first AJAX shopping cart? What technology could be put to work to make your internal communications condiderably better?
We don't have the answers to every question. But we try extremely hard to make sure we have covered as much of the digital space as humanly possible.
See also: Digital Technology