The CRM (customer relationship management) industry was around long before the Internet got going and in terms of approach, in many ways it is still where it was. The software itself has improved immeasurably and there are some fantastic solutions out there, many with fantastic price tags.
As with most things there are horses for courses and selecting a solution that is not over-engineered for your needs or beyond your capability to use it, could be one of the greatest cost saving decisions you ever make.
You can choose from high-end off the shelf packages, bespoke solutions, serviced packages or at the end of the day MS Access!
Somebody once said that 85% of CRM solutions aren’t in active use after the first year – and he was in the CRM industry!