E-Commerce is at the end of the yellow brick road for the Internet. It is where the money changes hands and every movement on a user's journey towards it can be tracked and refined.
Unlike non-commerce enabled websites, unravelling an e-commerce site that has gone wrong or come to the end of its natural life is particularly difficult because of all the product, imagery and sales information that has been embedded within it. This makes making the correct software decision in the first place even more important.
This market splits into two or three major players with major price tags. Then a handful of once bespoke, now packaged solutions with apparently attractive pricing models and then the wild west of free downloadable or open source software.
They all have their place and when making a decision that ultimately effects money in the till, not a straightforward one.
Three of the UK’s arguably best e-commerce solution providers are not based in London and have never featured in any of the agency league tables. We can help you track them down.
E-Commerce Software: Other Info & Links
Top 15 UK Apparel & Accessories Websites (by market share)